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‘Stree 2,’ ‘Munjya’ Roar for India’s Maddock as Chief Dinesh Vijan Looks Back at Stellar 2024: ‘Go Unique or Go Home’ (EXCLUSIVE)
Indian production house Maddock Films, led by Dinesh Vijan, has delivered a series of successful genre films in 2024.
The studio began the year with hit sci-fi rom-com “Teri Baaton Mein Aisa Uljha Jiya,” where Kriti Sanon plays SIFRA (Super Intelligent Female Robot Automation), with whom robotics engineer Aryan (Shahid Kapoor) falls in love. The film performed even better at the box office, crossing the INR100 crore ($12 million) mark without major star power. “Content is king, but distribution is God,” he said, adding that with advancing technology and AI potentially reducing production costs, the studio aims to be “screen agnostic.”
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