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‘Squid Game’ Season 3 Launch Highlights Netflix Korea’s Global K-Content Strategy at APOS
Netflix Korea's Don Kang discusses global K-content strategy and cultural impact at APOS conference as 'Squid Game' Season 3 launches.
As “ Squid Game ” Season 3 prepares to launch this Friday, Netflix Korea’s Don Kang is reflecting on an extraordinary journey that has transformed Korean content from a regional phenomenon into a global cultural force. Speaking at the ongoing APOS conference in Indonesia, the Netflix VP of content for Korea outlined the streaming giant’s continued investment in Korean storytelling and discussed the broader cultural impact of K-content worldwide. Netflix users show twice the interest in watching K-content in the future compared to non-users, and demonstrate higher engagement across all aspects of Korean culture — from travel and food to music and fashion.
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