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‘Squid Game’ Season 2 Cracks Netflix’s Non-English Most Popular List In Just 3 Days After Record Campaign
Netflix pulled out all the stops for the release of the much-anticipated Season 2, resulting in monster numbers for the series
That certainly puts some pressure on Season 2 to perform well, despite the lengthy hiatus, prompting a massive global campaign to reignite interest in the series. In order to deliver these monster numbers, Netflix held activations across 1 countries from Brazil to Italy to Indonesia, which Deadline can exclusively reveal gathered 6M online and 52,000 in-person fans. Netflix held the Season 2 world premiere at Seoul’s Dongdaemun Design Plaza with about 1,000 guests in attendance and more than 300,000 watching via livestream.
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