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‘Squid Game’ Driving Non-English Content Demand, Says Study; ITV Studios Iberia Hire; ‘Cats React To Facts’ Series — Global Briefs
'Squid Game' driving non-English-language contend demand, an ITV Studios hire and an adaptation of 'Cats React to Facts' feature in Global Briefs.
Demand for foreign-language content in English-speaking markets has risen by nearly a quarter in the last four years, according to Ampere Analysis, and the likes of Squid Game and Parasite have been named as among the key drivers. Annabel Yeomans, Research Manager at Ampere Analysis, said: “Developments in AI technology for subtitling and dubbing make it easier than ever for platforms to offer TV shows and movies on a global scale.” Tomás joins from The Chase producer MediaCrest, where he has been Head of Entertainment for the past three years, and is known locally as a key player in the adaptations of MasterChef, Temptation Island, The Great British Sewing Bee and Secret Millionaire.
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