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‘Squid Game 2’ Dominates Streaming in India as Netflix, Prime Video, Disney+ Hotstar Show Strong Performance in 2024, Ormax Study Reveals
'Squid Game 2' dominates India's 2024 streaming landscape as Netflix, Prime Video and Disney+ Hotstar battle for eyeballs across genres and languages.
Prime Video dominated this space with six entries in the top 10, while Netflix secured the remaining four spots. In terms of content strength, measured by Ormax Power Rating (OPR), Prime Video’s “Panchayat” Season 3 emerged as the most-liked Hindi series of 2024 with a score of 77, while “Squid Game 2” topped the international category with 73 points. Ormax Media’s methodology involved primary research conducted among audiences across India, projecting to the streaming universe in the country.
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