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‘Spider-Man: Across The Spider-Verse’ Conquers Superhero Fatigue At No. 3 In Deadline’s 2023 Most Valuable Blockbuster Tournament
'Spider-Man: Across the Spider-Verse' conquers superhero fatigue at no. 3 in Deadline’s 2023 Most Valuable Blockbuster Tournament.
The Oscar-winning first movie, Spider-Man: Into the Spider-Verse, also was a holiday blockbuster ($190.2M domestic, $384.2M WW in 2018); its fans were starving for a follow-up, and Sony created pent-up demand. Of utmost importance is that Sony didn’t rush this toon penned by Phil Lord and Christopher Miller, who also produced with Amy Pascal, into theaters. A partnership with Amazon entailed a Spider-Man: Across the Spider-Verse Alexa Theme Pack, in which Miles Morales dropped into the “Alexa-verse.” Once enabled on an Alexa device, the Spider-Verse theme pack featured customized prompts with Spidey-related responses, visuals and audio bites from the movie; a 3D Miles Morales avatar; an AR video called Spider-Man Mask; and a scan-for-tickets QR function.
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