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‘Snow White’, Poisoned By Controversy At Box Office, Won’t Have A Happy Ending With $115M Loss: What Went Wrong
'Snow White' from Disney is set to lose $115M after all ancillaries and bombing at the box office.
Clearly, the age old adage that controversy is bad for a movie’s publicity, and Disney went through this before in the change-up between Lord & Miller as directors to Ron Howard on Solo: A Star Wars Story. Still, as we reported, the uphill with Snow White is the fact that it’s a feature take of a classic Disney toon ( Dumbo, Maleficient), and those have a very different box office outcome than anything being adapted past the 1989 Jeffrey Katzenberg musical renaissance ( Little Mermaid, Aladdin, Lion King). Alice in Wonderland is the exception with a $1 billion global take made with the acid stylings of Tim Burton and Johnny Depp when he was hot as hell in a pre-streaming 2010.
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