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‘SNL’s’ Anniversary Gift to NBC: Classic Sketches Turned Into Commercials, Including The Californians and Please Don’t Destroy
To lure advertisers to the 50th anniversary of "SNL," NBC launched its efforts in 2023 -- months ahead of the debut of the event
In the weeks leading up to Sunday’s event, NBC viewers have seen other interesting efforts, including a Capital One ad featuring Ana Gasteyer and Molly Shannon reprising their “SNL” roles as the host of the inadvertently saucy public-radio program “Delicious Dish,” or the “Please Don’t Destroy” trio in a chaotic spot for Allstate. Executives at Capital One, which regularly uses humor in its array of “What’s In Your Wallet” commercials, thought the “SNL” anniversary would be “unique,” says Cynthia Epley, vice president of brand media at the company, who notes there are few TV events surfacing in the current era that can draw audiences across broadcast and digital, and still pull the gaze of multiple generations of viewers. In that same year, “SNL” allowed Anheuser Busch InBev to purchase all the national ad time surrounding the program to hawk a brew called Bud Light Golden Wheat.
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