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‘SNL’ Pairs Please Don’t Destroy With Allstate in Surprising Season 50 Commercial
'Saturday Night Live' created a commercial for Allstate that featured the members of its writers' troupe Please Don't Destroy and ran during the show
The Allstate ad may have raised eyebrows among industry aficionados, because “SNL” executive producer Lorne Michaels has in the past frowned upon running commercials featuring current cast members during original broadcasts of his program. L’Oreal’s Maybelline, Volkswagen and T-Mobile are also hitching their brands to “SNL” in a bid to use the late-night series’ landmark anniversary to gain new attention for their cosmetics, autos and communications services. “When NBCUniversal brought the ‘SNL’ property to us — a show that’s part of the zeitgeist — it just made sense that our two icons would come together,” said Jennifer Clayton, brand and growth marketing director for Volkswagen of America, during the October presentation.
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