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'Sinners' Proves Audiences Crave Sex, Vampires—and Fresh Ideas

Ryan Coogler’s horror movie has shattered box office records—and the myth that audiences don’t care about original stories.

The movie opens in Jim Crow–era Mississippi during 1932 and follows identical twin brothers Smoke and Stack, both played by Jordan, who have returned home after time away in Chicago, where they moonlighted as gangsters for Al Capone. Across its two-hour-plus run time, what unfolds is classic Coogler: a lush, complex story about family, community, and survival that dares to reinvent the horror genre into something new altogether. It’s “hard to reinvent that form, and I think this next generation is looking for ways to tell their own stories that service their own sort of collective ADHD,” Avengers: Endgame codirector Joe Russo told GamesRadar+ last year, likening young moviegoers’ communication style to “memes and headlines.”

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