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‘Silence is key’: after Kendrick Lamar’s Super Bowl, how can Drake possibly come back?


Drake was humiliated on record, at the Grammys and now in a football stadium. But as a crisis expert attests, there’s a way he could still return to relevance

As the two rappers’ enmity built into a series of back-and-forth diss tracks in spring 2024, writers reached for boxing metaphors, describing “sparring”, “trading blows” or delivering “haymakers”. At both events, thousands-strong crowds chanted “tryna strike a chord and it’s probably A minor”, a line about paedophilia, at full volume – it was, Billboard stated, “even more deafening in the Superdome than the telecast suggested”. There may well have been genuine passion in forming his collaborations with UK artists such as Section Boyz and Headie One, but – worsened with how he would sometimes mould his accent to south London, Jamaica and more – he became seen as a tourist who was extracting more cultural capital than he was giving back.

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