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‘Severance’: Apple TV+ Series Has Made More Than $200M For Streamer – Report
'Severance', the Apple TV+ series from Ben Stiller and Dan Erickson, has generated $200M for the streamer, according to Parrot Analytics.
This builds into Parrot Senior Entertainment Industry Strategist Brandon Katz’s notion that “the critically acclaimed first season of Severance not only aligns with Apple’s premium brand, but provided a long tail of value for the streamer.” Parrot’s research found that almost half of the revenue generated by Dan Erickson and Ben Stiller ‘s hit came in the 12 months after the finale, which “underscores the show’s unique ability to elicit catch-up viewing and rewatches from hungry fans,” according to Katz. “All of this, plus its healthy pre-release demand trends, sets the stage for a ‘break out sequel’ type of performance for Season 2, which would help Apple fill the anchor series void without Ted Lasso,”added Katz.
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