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"Sesame Street" turns 55 | Why the need for the series has 'Never Been Greater,' according to showrunners

Celebrating the 55th anniversary of Sesame Street, SVP of Marketing and Audience Development Aaron Bisman shares a look at how the company connects with all generations.

Though most who are older than the show’s target demographic probably aren't tuning into the program on PBS or Max regularly (unless they have young children who watch), Elmo and his friends have likely popped up on their Instagram and TikTok feeds. Though the show’s online presence has been a source of comfort for many in the sometimes unruly corners of the Internet, it also leans into some of the more comedic moments — like Elmo’s long-running beef with Rocco the rock. Bisman says he was a lover of Muppets long before he ever worked at Sesame Street, telling his guidance counselor his senior year of high school that he wanted to be a “muppettier” because “the magic really caught me.”

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