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‘Sesame Street’ Hits the Market: HBO and Max Opt Not to Renew Deal For New Episodes

The Warner Bros. Discovery streaming service Max will continue to license library episodes of the long-running children's show, but is shifting its programming strategy to focus to adult and family fare.

The decision not to continue the deal for new episodes stems from a change in strategy, with Max pivoting to focus more on adult and family programming, and placing less emphasis on kids fare like Sesame. “It’s going to give us an opportunity to dive further into the narrative,” Kay Wilson Stallings, executive vp and chief creative development and production officer for Sesame Workshop, told THR at the time, calling the changes a “reimagining” of the show, and adding that the longer segments will allow for more “dynamic” and “sophisticated” stories. A number of kids shows, including many from fellow WBD brand Cartoon Network, are also set to leave Max next year as part of the strategy shift.

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