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‘Road House’ Rocks Prime Video With Record-Breaking 50 Million Global Viewers
'Road House' Draws 50 Million Viewers on Prime Video
“The world is absolutely loving this entertaining, action-packed ride anchored by the performances of Jake, Conor McGregor, Daniela Melchior, Darren Barnet, Billy Magnussen, Jessica Williams, Lukas Gage, Arturo Castro, JD Pardo, and the rest of our stellar cast. Of note in the movie’s marketing was in-show integration with ESPN SportsCenter the week of the film’s release, including a custom on-air segment, in-studio digital signage, and hosted voiceover. Other marketing activations included a sponsorship of the UFC 299 fight in Las Vegas and high-profile placements across sports and broad entertainment channels.
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