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‘Red One’ Pulls In Record 50M Global Viewers In Debut Prime Video Weekend, The Most Ever For An Amazon MGM Studio Movie
'Red One' pulls in a record 50M global viewers in premiere weekend, the most ever for an Amazon MGM Studio movie on Prime Video.
The $200M feature production was originally greenlit to go straight to Prime Video but after the movie tested favorably, Amazon MGM Studios pivoted to a theatrical release. “Given the audience response to Red One both in theaters and on Prime Video, the film will clearly be a perennial holiday favorite for years to come,” said Jennifer Salke, head of Amazon MGM Studios. With Red One, there was no doubt that strategy needed to include a theatrical release and associated marketing campaign, which drove audiences to theaters and generated awareness for the film with viewers who would ultimately tune in on Prime Video.
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