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‘Quicksand’ Exec Producer, Former FLX CEO Pontus Edgren Launches Ivy Prodco With Ulf Kvensler, Eleonor Sager (EXCLUSIVE)
First titles on Ivy’s TV slate take in Kvensler’s adaptation of his own novel “My Father’s House" and feelgood “The Dance Hall.”
In one of the most exciting new ventures coming out of Scandinavia, the former FLX CEO Pontus Edgren, Breakable Films’ VP Eleonor Sager (Netflix’s “One More Time”), writer and best-selling novelist Ulf Kvensler (“Solsidan,” “The Restaurant,” “Hostage”) have joined forces to deliver prime scripted content for streamers and cinemas, Variety has learned exclusively. As CEO for Jarowskij (2009-2012) and then CEO/managing partner for SF Studios’ banner FLX (2013-2023), Edgren has more than 40 productions to his credit, including the mega comedy hits “The 100-Year-Old Man Who Climbed Out the Window and Disappeared,” “Solsidan,” “The Bonus Family” and Netflix originals “Quicksand” and “Love & Anarchy.” A former FLX executive, Sager joined the streaming-driven Breakable Films in 2021, where she produced the Canneseries-selected romcom “Out of Touch” (sold by REinvent) and Netflix original movie “One More Time” while writing a string of feel-good novels.
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