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‘Pushpa 2’ Rules as Imax Unveils Asia Expansion Plans
'Pushpa 2' drives Imax's India success as company expands across Asia with ambitious growth plans.
The strong performance comes as Imax continues to see robust growth across Asia-Pacific markets, with aggressive expansion plans in Southeast Asia and significant traction in local language content, according to CEO Richard Gelfond. In South Korea, Imax recently released the virtual K-pop band PLAVE’s concert film “Hello, Asterum,” which captured a significant percentage of the nationwide box office on just 25 screens. “The government has taken a much more inclusive view,” he said, noting increased access for Hollywood titles like “Deadpool & Wolverine” and “Joker: Folie à Deux.” The company expects stronger performance in 2025, driven by anticipated Lunar New Year releases including “Creation of the Gods 2” and “Nezha 2.”
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