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‘People thought we liked being touched and grabbed’: a former Abercrombie model recalls brand’s dark days


Kai Braden was a shirtless greeter during the brand’s mid-aughts peak. Twenty years later, his advocacy has helped secure first-of-their-kind protections for fashion workers

Quite a lot, in fact: Braden’s responsibilities, along with greeting customers and ringing up purchases, included standing outside Abercrombie, beckoning shoppers inside with his washboard abs and megawatt smile. Teenagers in search of bootcut jeans or polo shirts were greeted by an all-out assault on the senses: thumping club music, moody lighting and sickeningly sweet perfume. With the Model Alliance, Braden worked on New York’s Adult Survivors Act, which temporarily lifted the statute of limitations for victims of sexual offenses to sue their abusers.

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