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‘Parasite’ Producer Barunson E&A Boards Indonesian Musical Reboot of ‘What’s With Love?’
'Parasite' production company Barunson E&A to co-invest in 'Rangga & Cinta,' a musical reboot of Indonesian romance franchise 'What's With Love?'
The original “What’s With Love?” (2002) revitalized the young adult romance genre in Indonesia after two decades of decline, becoming that year’s most-watched local film and grossing approximately $10 million worldwide. Its success spawned multiple adaptations, including a TV series (2003-2005), a YouTube mini-drama (2014), a sequel film (2016), and a spin-off “Milly & Mamet: Ini Bukan Cinta & Rangga” (2018). Beyond the “What’s With Love?” franchise, the award-winning Indonesian company has produced numerous successful films including the “Sherina’s Adventure” series (2000, 2023), “Glorious Days” (2019), “Sang Pemimpi” (2009), and “The Rainbow Troops” (2008).
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