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‘Oz as a high-fashion, elitist society’: how Wicked made musicals chic
The high-couture styles of the film version of the hit show reflect a trend of designer daring on the stage
But with the film version of Wicked – which was released this weekend and was expected to take more than $100m (£80m) at the US box office alone – promoted by global pop star Ariana Grande and actor Cynthia Erivo wearing Vivienne Westwood, Schiaparelli and Louis Vuitton, musicals are having a pitch-perfect style moment. Photograph: Theo Wargo/Getty Images for Tony Awards ProductionsThat a musical – albeit one in the cinema rather than on stage – is having such a jazz-hands fashion moment arguably reflects a wider trend. On Broadway, a revival of Sunset Boulevard, starring former Pussycat Doll Nicole Scherzinger, has received attention for what the Washington Post called its “Jil Sander-chic costumes”.
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