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‘Our peers have come and gone. We’re still here’: Wolf Alice on ambition, ageing and why new bands are struggling

A bold new look, a liking for soft rock and songs about ageing, the north London four-piece have grown up … but have they got global superstardom in their sights?

To underline the retro vibe – and the vocal gymnastics – the video has Rowsell writhing in a sparkly, glam cut-out leotard amid a Fame-style dance troupe; in the promo images she is clad in cherry-red hot pants and matching knee-high boots. I was like: oh my God, I hope that you can not be a mother and people can think you’re that amazing.” The proverb “the hand that rocks the cradle rules the world” was also stuck in her head: on Play It Out, Rowsell attempts to make peace with the inescapable spectre of motherhood, even if it only exists in the form of “an empty pram in my mind”. The band heavily endorsed Jeremy Corbyn in the 2017 election, played anti-Tory marches and kicked off their 2018 Brixton Academy show with Danny Dyer’s expletive-riddled viral rant about Brexit, in which he called David Cameron a “twat”.

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