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‘Origin’ Finds Its Roots With Strong Opening For Ava DuVernay Film – Specialty Box Office
Ava DuVernay’s Origin’s theatrical debut grossed a solid $875k on 130 screens with a $7k per-theater average said to be better than Neon anticipated. The distributor is “thrilled” with the number. …
“Working in close collaboration with Ava and her team at Array we’ve built a multi-tiered release plan that began with a high-profile December qualifying run in NY and LA taking full advantage of the Awards corridor, and now expanding nationally in a less crowded marketplace, priming Origin for wider cross-over appeal,” said Neon distribution chief Elissa Federoff. As Deadline reported, Neon will expand Origin to 500-700 locations next month accompanied (from the start) by an impact campaign bringing the film to young people and educators. Rilato Pictures’ release of the new cut of Francis Ford Coppola’s One From The Heart: Reprise will gross $11k this weekend on two screens, IFC Center in New York City and Alamo Drafthouse DTLA in Los Angeles.
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