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‘Oppenheimer’ Paid Most on National TV Ads Among 2024 Oscars Best Picture Nominees — While Three Films Spent $0
"Oppenheimer" led the field among 2024 Oscars best picture nominees in national TV ad spending, with $25.7 million over the past year, per iSpot.
Christopher Nolan’s “ Oppenheimer ” epic biopic — the frontrunner to win the best picture Oscar on Sunday — was the biggest spender among this year’s 10 films nominated in the category. Of course, the amount of movie marketing dollars spent on traditional TV networks hasn’t been a good predictor of which film will win the top prize at the Academy Awards. Greta Gerwig’s “Barbie” — the biggest film of 2023 with $1.44 billion in global box office receipts — registered $9.6 million in national TV ad spending.
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