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‘Obnoxious, Arrogant, and Bold’: Charli XCX Shares the Vision Behind ‘Brat’
Charli xcx revealed the bold vision behind her Grammy-nominated project, detailing how she planned to dominate the charts and redefine pop culture.
The Apple hitmaker recently revealed the bold vision behind her Grammy-nominated project, detailing how she planned to dominate the charts and redefine pop culture. 3 on the Billboard 200, becoming Charli’s highest-charting album to date, but the journey to global success started long before its release. Taking to her private Instagram, Charli shared the conceptual framework that guided every aspect of the album, from its polarizing artwork to its chaotic yet meticulously executed marketing.
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