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‘Not Just Participating, Designing the Future’: Manga Productions’s CEO Essam Bukhary on the Saudi Studio’s MIFA Debut
Manga CEO Essam Bukhary is headed to the Annecy festival for the first time to 'listen, learn and build partnerships for the future.'
Led by CEO Essam Bukhary, the studio has gone from licensing beloved titles like “Grendizer” to co-producing original content such as “The Journey” and “Future’s Folktales” with major Japanese partners like Toei Animation. The company’s ambitious slate of anime films, series, and video games represents more than entertainment, it reflects Saudi Arabia’s broader cultural and economic diversification efforts. The executive met with Variety ahead of the event to discuss his insights into the Kingdom’s growing role in the global animation market, Manga Productions’ distribution strategy and how homegrown talent is being nurtured through national training programs and international collaborations.
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