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‘Non-Embarrassment’ May Be the Best Apple Can Hope for With F1
The tech company spent nearly a quarter-billion dollars on the Brad Pitt star vehicle. Making a theatrical profit, insiders say, is beside the point.
Spending nearly a quarter-billion dollars to produce a literal star vehicle for Pitt that has become known inside and outside the industry as “ Top Gun in a race car,” the tech behemoth now finds itself revving into a higher gear that could ultimately pump up — or deflate the tires on — its future multiplex ambitions. It arrives co-produced by seven-time Formula One champion Lewis Hamilton(who has been heavily promoting the movie and also served as a kind of racing-realism consultant) and features cameos by a who’s who of top drivers including Dutch phenom Max Verstappen, Charles Leclerc, and Sergio Perez. Side-stepping the kind of vast content-library construction now associated with services like Amazon Prime Video or HBO Max, Apple TV+ has accumulated just a few hundred titles over its six years in existence, curated around its relatively tiny collection of original films and TV shows.
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