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“No7’s new £14 mascara exceeded my expectations – it’s perfect for everyday make-up”

We've been putting Boots' new No7 Define & Enhance Mascara to the test, and it has seriously impressed our make-up lover – and even better, it's currently on sale

No7 Define & Enhance Mascara has just launched on the Boots website and in stores, and claims to give "natural definition" and lashes that look "thicker, flake-free and effortlessly volumized" thanks to its conical shaped brush and formula made with 78% natural origin ingredients. I'm very particular about my mascaras, and rarely veer away from my list of favourites: Gucci L'Obscura, Maybelline Sky High (specifically the Cosmic Black version) and almost every one by Benefit. I think 'natural definition' implies a minimal, barely-there finish, but it actually gives a really good amount of volume and coats the lashes from root to tip.

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