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‘No pictures, please’: What the Olsen twins’ social media blackout says about privacy

In this week’s newsletter: Going offline is the new height of luxury a world where every moment of life plays out on the internet

In the past, Instagram and TikTok would usually be saturated with content from an event that lasts about five minutes – from images of The Row’s enigmatic founders Mary-Kate and Ashley taking their post-show bow to fancy favours served to guests (think fresh figs on silver platters). However, in an unexpected plot twist last Wednesday, prior to the show guests were sent a missive: “We kindly ask that you refrain from capturing or sharing any content during your experience,” it read. Just like a back door entrance to a restaurant means VIPs can dine out discreetly, maybe being wealthy enough to buy a £10,000 coat without boasting about it online is the real power move.

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