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“Never Seen Anything Like It”: Networks Prepare For An Election Night Like No Other


One of the closest, most surprising and momentous presidential elections in recent memory has broadcast & cable networks preparing for the unexpected.

Carrie Budoff Brown, NBC News senior vice president of politics, said preparations started years ago, noting that since the 2022 election they have had correspondents and embeds in key states. Politico’s Sasha Issenberg, author of The Lie Detectives: In Search of a Playbook for Defeating Disinformation and Winning Election, has warned of the potential impact on down-ballot races in particular, where voters are less familiar with the candidates. It was the first major signal that Trump may be headed for a defeat, and a call that was met with a backlash against the network, with the fallout revealed in the release of internal emails and texts during Fox’s litigation with Dominion Voting Systems.

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