'Never a step too far... not with Primark!' as they release 'hilarious' Christmas jumper

Geordie Shore's Chloe Ferry and Sophie Kasaei dubbed ‘Primark Kardashians’ in new pic

Rita Ora flashes her abs (and underwear) in lace tights and a crop top as she models her new Primark collection

Rita Ora displays her underwear through a sheer black bodysuit as she leaves her Primark fashion line launch after giving a surprise performance