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‘Ne Zha 2’s $2B+ Box Office Run: How It Happened And What Does Blockbuster Behemoth Mean For China & Hollywood Ahead
Dissecting the astronomical box office of Ne Zha 2 and what it portends for both China and Hollywood ahead
Hollywood generally gives huzzahs when a local film excels, given the knock-on effect of reminding audiences that it’s fun to go to the cinema while also exposing them to promotional materials for upcoming releases, thus stoking desire to return. The South China Morning Post reported that in mid-February, Shandong-based Weilong Food said on social media that it had closed its factory for a day and invited all employees to watch the film to “help Ne Zha 2 rank first in the world.” China, as with many markets outside of North America, does not date its films with much advance, so it’s hard to read the tea leaves across the next 10 months, even if there are some intriguing titles on deck ( Writer’s Odyssey 2, We Girls, Per Aspera Ad Astra, The Litchi Road, Made in Yiwu).
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