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‘Ne Zha 2’ Crosses $1B At China Box Office; First Movie Ever To Milestone In A Single Market
China's Ne Zha 2 has become the highest-grossing film ever in a single market, overtaking Star Wars: The Force Awakens’ North America haul of $936.7M
Directed by Yang Yu (aka Jiaozi), Ne Zha 2, which is due for release in North America via CMC on Feb 14, is loosely based on a classic Chinese myth and is set after the events of the previous 2019 film. Aided by the immortal Taiyi Zhenren to reconstruct their bodies, the heroes face numerous challenges (including a bevy of sea monsters) as they attempt to overcome a crisis that threatens the existence of humankind. A promotional scheme launched this past December by the China Film Administration to offer subsidies to the moviegoing public through February, alongside other campaigns at regional levels, helped spur traffic, but momentum hasn’t flagged.
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