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‘Narnia’s Short Theatrical-To-Netflix Window Won’t Cannibalize Imax B.O., CEO Rich Gelfond Says
The short window between 'Narnia's Imax release and its premiere on Netflix at Christmas 2026 won't hurt box office for Greta Gerwig movie.
The 28-day theatrical window for Greta Gerwig ‘s Narnia Netflix movie isn’t expected to hurt its Imax ticket sales according to the large format exhibitor’s CEO, Rich Gelfond. Lewis’ classic is getting an exclusive two-week global run in the large format across 1,000 auditoriums in 90 countries on Nov. 26, 2026 with a streaming debut to follow on Netflix on Christmas Day. Netflix’s limited release of Rian Johnson’s Glass Onion: Knives Out 2 earned $15M in its first week back in 2022, while Imax’s global run of Christopher Nolan’s Oppenheimer minted a massive $100M (that was further propped by a 2D campaign from Universal).
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