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‘Narnia’ Imax Release Not A Change To Netflix’s Theatrical Strategy, Ted Sarandos Says
Greta Gerwig’s Narnia film is getting a two-week, global run in Imax theaters next year. However, don’t get too happy that this is a change to Netflix’s stance on theatrical runs for its original movies. Netflix Co-CEO Ted Sarandos said that there is “no change at all to our theatrical strategy”. “Our core strategy is […]
Greta GerwigCourtesy of Getty However, don’t get too happy that this is a change to Netflix ’s stance on theatrical runs for its original movies. “Our core strategy is to give our members exclusive first round movies on Netflix. We routinely release movies and theaters a couple of weeks before to qualify for awards, to meet festival requirements and to prime the publicity pump a bit.
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