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'My lesser-known perfume became the perfect wedding scent for my best friend– she still uses it'


When OK! head of beauty Zoe's best friend was struggling to find her perfect wedding day scent, Zoe stepped in to gift her own lesser-know but 'incredible' perfume for the big event

As an unmarried woman, I never truly understood the significance of a wedding day perfume until my best friend began planning her nuptials. Three years ago, she embarked on a quest to find the perfect scent, only to be let down by the common 'over-used' fragrances from big names like Chloé and Dior. Established in Denmark in 2008, it had a fleeting presence on SpaceNK here in the UK before largely disappearing from mainstream retailers.

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