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‘More Friends, Less Business’: Kenia Os & La Joaqui Explain the Power of Friendship at Billboard Latin Music Week


Kenia Os and La Joaqui talk with Billboard Argentina about the power of friendship in music at Latin Music Week 2024.

On Monday (Oct. 14) at Billboard Latin Music Week 2024, Argentine rapper and singer La Joaqui and Mexican star Kenia Os discussed the importance of friendship and support among colleagues within the industry, particularly for women. La Joaqui and Kenia Os, who have released two collaborations together this year — “Kitty” and “San Turrona RMX” — participated in the “Entre Amigas” panel, moderated by Flor Mauro, editorial content director of Billboard Argentina. or Kenia, who also declared herself a fan of La Joaqui, collaborating with another woman was something refreshing because it doesn’t happen often among female artists in Mexico, where “the media pits women against each other a lot,” she said.

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