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“Montoya, Por Favor!”: The Story Behind ‘Temptation Island’ Spain’s Viral Sensation
Why social media loves José Carlos Montoya, the 'Temptation Island' Spain contestant behind the "Montoya, Por Favor!" meme.
For the uninitiated, the Banijay reality series transports couples to a tropical island (the Dominican Republic in the case of Spain’s version) splits them into male and female villas, and introduces them to attractive singles to test their relationships. “It gives the show a bigger profile outside the territories where it’s already on air.” Green laughs that his licensing team’s phone has been “red hot” with inquiries about acquiring the Spanish series, with a clamor to find out how Montoya and Anita’s story ends. Netflix will hope to recreate the ratings success of Mediaset’s Telecinco, where the Spanish version is comfortably winning its time slot and generated more than 30M online views, helping streaming service Mitele to a record January.
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