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‘Monte Cristo’: Pathe Boss Ardavan Safaee Shares Strategy Behind French Box Office Reign, and Company’s English-Language Plans (EXCLUSIVE)
Pathé CEO discusses how 'The Count of Monte Cristo' struck box office gold in France, and why the company is now is eyeing English-language projects.
French studio Pathé has seen its marketing and programming strategy pay off with “ The Count of Monte Cristo,” an epic adventure film adapted from Alexandre Dumas’ classic which struck box office gold in France during a competitive summer marked by the Olympics. The movie, produced by Dimitri Rassam’s Chapter 2 with a budget of €43 million, world premiered at the Cannes Film Festival where it earned unanimous praise with calling it a “genuine triumph” and “a stunning, emotionally satisfying adventure tale.” Right now, we feel that the platforms change their business model frequently (…) and as long as we don’t have a very stable market in the United States, it’s difficult to have a very strong, rich line-up in a very short space of time.
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