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‘Matlock’ Premiere Continues To Shine As Audience Grows 38% In 3-Day Viewing
Matlock is off to a strong start on CBS, growing 38% in the 3-day window
The premiere episode has now swelled to 10.67M viewers with three days of multi-platform viewing, which is a 38% lift from the already impressive 7.74M who tuned in live + same-day, according to new data from Paramount Global. In the three-day window, Matlock is also CBS’s second most-streamed series premiere, coming in behind Tracker(which did receive the post-Super Bowl launch earlier this year). In Matlock, written by Urman and to be directed by Kat Coiro, after achieving success in her younger years, the brilliant septuagenarian Madeline Matlock (Bates) rejoins the work force at a prestigious law firm where she uses her unassuming demeanor and wily tactics to win cases and expose corruption from within.
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