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‘Massive question mark’ hanging over the future of This Morning: ‘Difficult to justify the costs’

Reports suggest that the future of This Morning hangs in the balance after a huge ratings dip. What is next for the ITV show?

Recent reports have claimed the daytime show has suffered a drop in ratings of 500K since welcoming Ben and Cat to the sofa. According to The Sun, a source claimed: “Nobody at This Morning thought viewing figures would dip beneath the landmark low of half a million. However, in a statement made to ED!, a representative at ITV has insisted that the programme still has a great connection with viewers.

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