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‘Mai’: Vietnam Box Office Smash Reaches Historic Milestone With International Debut
After breaking records in Vietnam, Tran Thanh’s hit romance drama Mai has set a new benchmark for an opening weekend at the international box office
EXCLUSIVE: After smashing records in Vietnam, Tran Thanh ’s hit romance drama Mai has now set a new milestone for an opening weekend at the international box office, becoming the first Vietnamese title to score a $1M debut outside the home market. From 154 theaters in North America, Mai grossed $917K, and added another $133K from 40 sites in the UK, France, Germany, Norway, Czech Republic, Slovakia and Poland. Bigger than that, what this historic achievement represents is hope and optimism that there are distribution opportunities, uncovered theatrical market potential, for international films.
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