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‘Love Island’ & ‘I’m A Celebrity…’ Immersive Gaming Experiences To Populate Virtual World ShowCity
'Love Island' and 'I'm a Celebrity... Get Me Out of Here!' are the latest unscripted TV franchises to enter the metaverse.
ShowCity will offer exclusive digital and physical perks to users who buy one ‘LAND’ during a sale that starts today, comprising 296 regular plots and 28 premium spots. Besides receiving ShowCity merchandise, premium LAND owners will get as asset bag featuring items such as the iconic Love Island water bottle, I’m a Celebrity… winner’s crown and a buzzer from The Voice. Sebastien Borget, COO and co-founder of The Sandbox, added: “This move fosters fandom, drives interactivity, and creates relevance in the digital age.
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