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‘Love Island USA’ & Paris Olympics Fuel Peacock Usage; ‘House Of The Dragon’ Is July’s Most-Watched Streaming Show
Nielsen reports that House Of The Dragon was the most-watched streaming show in July
Nielsen reports that the final week of July, which marked the start of Olympic coverage, pushed the broadcast average up to over 22% of total TV. The franchise, which also includes Love Island UK, per Nielsen’s reporting, saw its highest viewership ever on streaming in the week leading up to the finale of the U.S. spinoff. The Republican National Convention drove strong viewing for cable news in July, though it wasn’t enough for the category to retain its share of TV from June.
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