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‘Love Is Blind’: How A Small Town In Sweden Took On One Of Netflix’s Biggest Franchises


'Love Is Blind' has been discussed by Netflix EMEA chief Larry Tanz who talked international versions and 'Love Is Blind: Habibi'

EXCLUSIVE: Around one hour’s drive from Stockholm in the Swedish countryside, the small town of Strängnäs has recently found its place on the cultural map as the home of numerous versions of Netflix ’s Love is Blind. Although he’s not in Sweden looking for love, Netflix EMEA chief Larry Tanz finds himself in the famous pods chatting with Deadline about this little known hub from which the streamer executes one of its biggest global franchises, and the new versions just keep on coming. The Swedes were also responsible for introducing fika AKA Swedish ‘coffee and cake’ culture to filming, while Tanz jokes that the Italian crew refused to roll cameras without their espresso machines and the French “evolved the whole catering approach with a starter and a dessert.”

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