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‘LOTR’: Prime Video Gives ‘Rings Of Power’ Viewership Update Ahead Of Season 2 Finale
Prime Video gave an update on viewership across both seasons of Lord of the Rings: The Rings Of Power
To date, Season 1 has attracted more than 150M global viewers, Jennifer Salke, head of Amazon MGM Studios, said during the streamer’s UK Upfront presentation in London. It’s likely that Salke is actually referring to the number of accounts that watched, as opposed to actual number of viewers, since it would be impossible for Amazon to measure how many people were viewing at the time an account was streaming the content — a capability that Nielsen has due to its own data on how many people live in the households the company measures. Amazon tends to report “viewers” for successful titles, but has declined to offer clarification on this point.
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