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‘Live From E!’ Linear Viewership Up 30% For 2024 Awards Coverage As NBCUniversal Deploys Multi-Platform Event Strategy
Live From E! is seeing a multi-platform audience increase for 2024 awards coverage, which NBCUniversal's Jen Neal speaks about with Deadline
From red carpet coverage to backstage content, people want to know what the stars are up to now that no one is on strike and production is ramping up on high-profile projects — and it looks like they’re flocking to Live From E! You are definitely seeing that as a reflection on our carpet in terms of audience interest,” Jen Neal, NBCU’s executive vice president of live events and specials, told Deadline. Neal also credits the overall resurgent interest in live television, which has been fueled by a year filled with hard-to-miss moments from the Super Bowl to Taylor Swift’s Eras Tour.
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