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‘Lilo & Stitch’ Kicks Up $63M Second Weekend, ‘Mission Impossible 8’ $27M+, ‘Karate Kid: Legends’ At $21M – Box Office Update
'Lilo & Stitch' in its second weekend at the U.S. box office will tower over 'Karate Kid: Legends' & 'Bring Her Back'
SUNDAY AM: Saturday was kind to most movies in the top 10 which saw lifts over Friday, in particularly Disney’s Lilo & Stitch and Paramount’s Mission: Impossible – Final Reckoning which were respectively up 51% and 56%. Rivals see it lower in the high teens, however, as we said yesterday, it boils down to Saturday business and whether that tips more families into both Karate Kid, and Lilo & Stitch toward the higher end of its range. Most influential forms of advertisement for Bring Her Back was social media at 21% per those polled by PostTrak which isn’t surprising as it’s an A24 movie, and that’s where they focus most of their P&A spend.
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