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‘Lilo & Stitch’ At $100M+ & ‘Mission: Impossible – The Final Reckoning’ Hit Long Lead Tracking: Mega Memorial Day Weekend At Box Office In Store
Six weekend-in-advance tracking has hit for both movies on Quorum with Lilo & Stitch eyeing a $100M+ 3-day opening and M:I 8 eyeing a record 3-day for the franchise, well north of 2018's Mission: Impossible - Fallout's $61M.
Everyone bristles when Quorum releases their super early forecasts: The tracking firm was spot on weeks in advance for the openings of Deadpool & Wolverine, Kingdom of the Planet of the Apes, Mickey 17, Captain America: Brave New World among others, however, on some family titles like Mufasa and Sonic the Hedgehog 3 they were a miss far in advance. Note, that the buzz for M:I 8 will amplify post its London world premiere and Out of Competition screening at the Cannes Film Festival next month. The record haul for the Memorial Day holiday was 2013 when all movies totaled $314.2M per Box Office Mojo, that weekend led by Fast & Furious 6($117M) and The Hangover Part III($50.2M).
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