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‘Less Waste, More Music’: A Sustainable Vision for the Japanese Music Industry Advanced by BE:FIRST’s Agency BMSG
BMSG advances a sustainable vision for the Japanese music industry.
The fact that this announcement came from BMSG, a record label and management agency home to dance and vocal groups with passionate fandoms, created a huge stir, both inside and outside the industry. In a revealing interview in The Quiet Revolution of Billboard Japan, published on Feb. 20, SKY-HI, CEO of BMSG, Inc., elaborated on the issues highlighted in the company’s recent announcement. On July 1, the South Korean boy band ATEEZ and BE:FIRST released their collaborative single, “Hush-Hush.” As BMSG sets its sights on the international arena, it is extending its reach beyond Japan’s borders.
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